Closet Travel: No more!

Sudhanshu Arya

India has been a prominent destination for tourists from all across the world for many years. With its ethnic, socio-cultural and geographic diversity, India has a lot to offer. While there are many tour operators working across India providing different customizable tour packages to tourists, there was none that would cater to the needs of gay couples in India. That was so until the November of last year when acclaimed fashion designer Sanjay Malhotra started Indjapink. Indjapink, as their website mentions, is the first and only gay travel boutique in India. I had a conversation with Sanjay recently who was very optimistic about Indjapink and with the business opportunities in this direction.

Closet Travel: No more!

Closet Travel: No more!

First impressions are often lasting. The name of the business, Indjapink, itself sparks curiosity and intrigue in the mind of the visitor, as Sanjay tells me was the intended purpose, and I must say, it works pretty well!

Sanjay also says that the pink dollar, that is the purchasing power of gays all over the world, is huge and the industry spawning around it is already worth $2 trillion. With such amounts of money involved, Indjapink seems a brilliant idea, especially when you consider its exclusive position in India. Infact, one tends to wonder why nobody came up with such an idea before, and then one is reminded of the intolerance towards gays in India. India is becoming more open now, and the changing attitudes are giving opportunities for such good ideas to bloom.

Indjapink offers its clients a range of different tour locations. But what really sets them apart is the gay friendly atmosphere they provide at their accommodations. The accommodations are luxurious, handpicked boutique hotels which provide the clients with the perfect mix of luxury and convenience. Still less than a year old, Indjapink has received tremendous initial response. The reviews and the accolades received from the hospitality industry and the media have also been very encouraging.

Closet Travel: No more!

Closet Travel: No more!

Most of the clients for Indjapink come from Western Europe, US and Canada. They get around 20-30 enquiries and serve around 3-4 guests every month and even though they only cater to gay men, they do get many enquiries from the lesbian community as well. Sanjay says that currently Indjapink is dedicated to men only, but biased it is not. Their publicity is mostly through word-of-mouth or internet based. A cursory glance at some of the travel forums showed me the interest for Indjapink in the gay community. There were also people praising the website, deeming it to be informative and well-designed.

Things are definitely turning up for the gay community in India and the future looks quite promising. Sanjay has a lot of plans for the future, one of them is about having exclusive guest homes for gay men in India which he says he is going to put it into action very soon. We at Pink Pages wish him and Indjapink all the best for the future!